KettleBerry on The Lions’ Den: Brewing a Bold Beginning
- ayushgupta12195
- Sep 11
- 5 min read
Updated: Sep 15
When the thirteenth episode of The Lions’ Den premiered on 6 September 2025 on WAVES OTT, it carried with it the weight of a season’s worth of anticipation. Over the weeks, audiences had seen entrepreneurs from diverse sectors step into the Den, bringing not just products or services, but stories of perseverance, innovation, and ambition.
As the finale of the debut season, Episode 13 is set to reach an even wider audience when it airs on 19 September 2025 on DD National (Durdarshan). Among the standout brands featured in this much-anticipated episode is KettleBerry, a coffee label from Kolkata, West Bengal, steadily making a name for itself in India’s rapidly growing beverage market.
The Rising Platform: The Lions’ Den
Before diving into KettleBerry’s appearance, it’s worth pausing to understand the stage they walked onto.
The Lions’ Den is more than just a business reality show. Designed as India’s answer to global formats like Shark Tank and Dragon’s Den, it brings together entrepreneurs and investors in a high-stakes environment where ideas meet opportunity. Each episode follows a simple but powerful format: founders present their businesses, outline their vision, and seek investment from a panel of accomplished industry leaders, known on the show as the “Lions.”
The show has quickly become a cultural talking point. For some, it is entertainment — the thrill of watching pitches unfold under pressure. For others, especially aspiring entrepreneurs, it is an educational resource, offering insights into what it takes to transform a business idea into a sustainable venture. And for startups like KettleBerry, it is a once-in-a-lifetime opportunity to showcase their work before both investors and a nationwide audience.
By the time Episode 13 rolled out, The Lions’ Den had already established itself as more than just a television experiment. It had become a symbol of India’s evolving startup ecosystem — dynamic, bold, and unapologetically ambitious.
KettleBerry: The Brand Behind the Buzz
As the founders walked into The Lions’ Den, the mood in the studio was electric. They opened their pitch not with numbers, but with aroma — offering the Lions freshly brewed cups of KettleBerry’s signature blends. Within seconds, the room filled with the warm, energizing fragrance of coffee. It was a simple move, yet a powerful sensory anchor.
KettleBerry on The Lions’ Den
KettleBerry entered the show carrying with it the story of a modern Indian coffee brand with a clear vision. While tea has historically dominated Indian households, coffee has carved an ever-growing niche, especially among urban consumers, young professionals, and students. Instant coffee in particular has become a convenient entry point for many first-time drinkers.
Yet, within this segment, a common frustration lingers: instant coffee often lacks strength, aroma, and authenticity. KettleBerry set out to solve exactly this. With a focus on strong, bold instant coffee that delivers café-like taste at home, the brand positioned itself as an alternative to mainstream options.
100% AAA grade Arabica Beans with rich, smooth taste.
No artificial preservatives – Just pure coffee goodness.
Tribal Grown: The Kettleberry is tribal grown
Ethically Sourced: Kettleberry products are sourced ethically and with fair pay
Full bodied Coffee: naturally ripen coffee beans. No agents employed.
Single Origine: Kettleberry instant coffee is a single estate origin product.
No Added Sugar
Naturally Ripened
From early product reviews and word-of-mouth, it became clear that KettleBerry was resonating with its target audience. Customers praised its intensity and flavor, often describing it as a game-changer for those who prefer their coffee robust. Slowly but surely, the name KettleBerry began surfacing on social media conversations, online marketplaces, and in startup communities discussing promising homegrown brands.
The Significance of Episode 13
For KettleBerry, appearing on Episode 13 was about more than exposure. As the final episode of the season, the stage was set for memorable stories, strong pitches, and defining moments. Finale episodes often carry a celebratory weight — they serve as both a wrap-up and a statement.
The build-up to the episode highlighted the diversity of businesses that The Lions’ Den had featured throughout its run. From tech-enabled solutions to creative consumer products, the show’s roster reflected the eclectic nature of India’s startup ecosystem. In this context, KettleBerry’s presence as a coffee brand added a relatable yet aspirational flavor to the finale.
Coffee is, after all, more than just a drink. For many Indians, it’s a ritual, a productivity booster, and a lifestyle symbol.
Why This Moment Matters
Regardless of what transpired inside the Den, KettleBerry’s appearance on the show holds undeniable significance. Being featured on national television, especially on a platform as widely discussed as The Lions’ Den, offers startups benefits that go far beyond immediate investment opportunities.
Visibility: Millions of viewers across India now know the KettleBerry name. For a consumer brand, awareness is half the battle.
Validation: Just being selected to pitch signals a level of credibility. It shows that the business has crossed initial hurdles and has a story worth telling.
Momentum: Appearances on such shows often act as springboards, leading to surges in website traffic, social media engagement, and customer inquiries.
For KettleBerry, Episode 13 wasn’t merely about a pitch. It was about planting a flag in the broader cultural landscape of Indian entrepreneurship.
A Broader Lens: Coffee and Culture
KettleBerry’s story also taps into a larger cultural shift in India. Coffee consumption has been on a steady rise over the past decade, fueled by café culture, changing urban lifestyles, and increasing global exposure. Brands like KettleBerry are not just selling a beverage — they are selling an experience tied to identity and aspiration.
Appearing on The Lions’ Den amplified that narrative. It framed KettleBerry not just as a small coffee company but as part of a bigger movement toward premiumization and experimentation in India’s food and beverage sector.
FAQ About KettleBerry on The Lions’ Den
Q1. What is KettleBerry?
KettleBerry is a modern Indian coffee brand known for its strong instant coffee blends that deliver café-like flavor in a convenient format.
Q2. Which episode of The Lions’ Den featured KettleBerry?
KettleBerry appeared in Episode 13, the season finale of The Lions’ Den on DD National and WAVES OTT.
Q3. Why was KettleBerry’s appearance significant?
The finale episode is always highly anticipated. KettleBerry’s presence highlighted India’s growing coffee culture and showcased how even traditional categories like beverages can innovate.
Q4. What makes KettleBerry different from other instant coffee brands?
KettleBerry focuses on strength, aroma, and quality, positioning itself as a bold alternative to mainstream instant coffee options.
Q5. Did KettleBerry secure investment on the show?
YES! KettleBerry secured investment on the show.
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